So we've seen several ads and even perhaps fads on skincare and personal wellness. From the ubiquitous Estee Lauder Advanced Repair line to the more humble mainstreams like The Body Shop and The Face Shop. What do they all have in common, you might ask?
Well it seems to me their targeted market is of the female population, known to be the fairer sex (literally) that pays a tad more attention to personal hygiene, outlook and complexion. Well with our globalized world on a track of rapid development, the male species has since caught up with their lady-like counterparts in this department and the proliferation of men's skin care lines is prevalent - even in Singapore.
Introducing WhatHeWants, a cosmetics station specialized in providing the best and most advanced skincare lines recommended for men. Based in Singapore, WhatHeWants brings in several of the high-end personal care lines for men from the US, Japan and of course Europe, where the cosmetics giant Estee Lauder first originated. Whether you're looking for haircare, skincare or even mere fragrances to go, WhatHeWants is the place to be.
Exclusively available at WhatHeWants is the MenScience range of skincare and acne products from the US, where the products are 100% free of fragrance, dyes and irritants, and deliver the highest performance and quality using professional-grade ingredients.
Other exclusive brands to look out for include the Billy Jealousy range of skincare and bodycare products made popular in the US; the Kyoku For Man range of skincare products using Japanese natural ingredients like Ginseng and Sake; the 4VOO range of products which includes antiaging and cover up products specially designed for men, established haircare products from American Crew; and hand-crafted shaving accessories designed by Edwin Jagger, Europe’s foremost manufacturer of fine shaving equipment.
Just to start of with a few names, the bestselling MenScience range of skincare products, fresh from the US is one of the highly advertised and recommended set of essentials for the modern man living and working in today's bustling environment.
Boasting labels like being free of fragrance, dyes, irritants and other preservatives, the MenScience range of cleansers, toners and on-the-spot treatments is known to have a targeted effect on acne prone skin.
With active ingredients like top grade glycolic acid, salicylic acid, allantoin and tea tree oil, this unique cocktail of hydroxy acids and bactericidals work in tandem to remove grime and slough away dead cells, revealing a fresher and more radiant you from within.
With active ingredients like top grade glycolic acid, salicylic acid, allantoin and tea tree oil, this unique cocktail of hydroxy acids and bactericidals work in tandem to remove grime and slough away dead cells, revealing a fresher and more radiant you from within.
I especially recommend their toner, which leaves a fresh and smooth feel upon application. Further, it doesn't over dry the skin! What's not to love about that!
Following MenScience from the West comes Billy Jealousy, where the intense body care products like the best selling 6 pack slimming solution are favorited by many image-conscious gentlemen out there.
With natural caffeines and ingredients like kola nut and guarana extracts, the solution works almost perfectly (especially upon application right before a workout) to enhance lipolysis, the process of breaking down fats in your body, thereby facilitating fat removal, only to reveal the 6 pack abs that you've been working so hard for since your teens.
Well, look no further with Billy Jealousy's products for they also carry much weighted credentials like winning the Best Toning Product in the 2010 Mens' Health Grooming Awards!
Now aside from the West, we did mention that WhatHeWants also brings in products from Japan - in particular the Kyoku For Men range of products, with the intense utilization of Japanese ingredients like Ginseng and Sake, the line is especially good for rejuvenating the skin.
Take for example their Water Body Scrub (sounds like a Spa treatment already, doesn't it!), which is a deep cleansing body exfoliator with jojoba beads and Japanese kelp. The kelp itself is loaded with antioxidants and the jojoba beads whilst sloughing off dead skin cells aid the absorption of the nutrients that the kelp offers! What's more, you'll step out of the shower feeling immensely refreshed with its light citrus scent which uplifts your mood immediately!
Also from Kyoku is their best selling Pore Reducing Serum, which acts to minimize blackhead and come done formation, pretty much like a cloves and cinnamon treatment.
With rare licorice and eijistu rose extract, the serum works to tighten your pores so as to reduce oil production and the appearance of enlarged pores. Used together with their Oil Control Lotion (or your own moisturizer), the serum is an effective primer which preps your skin to better absorb other products on top of it.
What about matured skin! What about our dads who have worked so hard all their lives to put us through school and in the process developed some fine lines that depict their handwork, blood, sweat and tears (think Lauren Bacall)? Fret not, for WhatHeWants also distributes the range of anti aging skincare necessities by 4VOO.
Being similar to a typical night serum or solution, 4VOO's bestselling Super-Restoring Night Formula works to prevent wrinkle formation, increase your skin's elasticity, boost collagen production and stimulate skin renewal! Now take that, Retin-A! Being tailored specially for men's skin, the 4VOO range contains peptides that reduces the moisture-draining effects of testosterone.
If you're concerned about sun damage, consider this night formula as it has been proven to improve your skin's resistance to stress and UV damage by up to 142%! Seriously, what's not to love about this solution should you aspire to have flawless skin, like say, Courtney Cox? But what about Lab Series?!
Let's not forget about the all-time favorite Lab Series line, shall we? Being a personal fan of this line, I've used their Multi Action Face Wash everyday since I was a kid and being suitable for all skin types, this cleanser is a must for all men! Enriched with vitamins and essential naturals, this cleanser can be used both day and night to prep your skin for the day ahead, and remove grime and dirt at the end of the day.
If you're still not convinced, why don't you head down to the cosmetics station and see for yourself the wonders that WhatHeWants could potentially do for you! You'll be greeted by the warm scents of lavender and sandalwood, emanating from one of the many designer fragrances on the shelves ranging from Bvlgari to Hugo Boss, brands that have a distinct reputation for producing excellent cologne for men.
It was definitely a great experience shopping at WhatHeWants. The staffs were attentive and more than willing to help me out with what products I needed.
It was definitely a great experience shopping at WhatHeWants. The staffs were attentive and more than willing to help me out with what products I needed.
Located conveniently at #01-06 The Cathay and #03-30 Orchard Central, WhatHeWants is definitely a must-go whenever you're in town.
