Set to be the largest single automotive group showcase in Asia, the BMW World 2014 will tell the captivating stories of BMW and MINI on innovation, design and luxury.
This event marked the start of the Future Mobility with the BMW i3, BMW i8 and the ultra-cool BMW Vision ConnectedDrive Concept Car. Other new models which made their debut appearance include the BMW X4 Sports Activity Coupe, the BMW 2 Series Active Tourer, the dynamic BMW M3 Sedan and M4 Coupe, as well as the latest motorcycles from BMW Motorrad bikes and the range of BMW M Performance Parts.
From the MINI side, expect to see the much-acclaimed MINI John Cooper Works Concept and MINI Clubman Concept, first to be seen in Singapore. A wide range of MINI models and special edition packages will also be featured to highlight the brand's strong motoring heritage and distinct British Style.
“Over the past 98 years, the BMW Group has shaped progress, overcome challenges and inspired our customers along the way with our advanced technology and precision. During this journey, we created a unique history that has defined and made us who we are today.
BMW World 2014 –Stories in Motion is an interactive event that has been specially put together to tell the insightful stories by taking us through the past, present and future of BMW and MINI,” said Mr Sergio Solero, Managing Director of BMW Group Asia. “Of the many stories that will be told at this event, the most intriguing one will have to be about BMW i – the Future of Mobility. BMW i’s arrival in Singapore marks the beginning of a new mobility chapter for the island nation and one that will revolutionise the way people drive.”
