Issac Ritz: Ice Bucket Water Challenge

Amyotrophic lateral sclerosis (ALS), often referred to as "Lou Gehrig's Disease," is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body.

The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, is an activity involving dumping a bucket of ice water on someone's head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research. It went viral throughout social media during mid 2014. In the UK, people participate in the challenge for the Motor Neurone Disease Association.

The challenge dares nominated participants to be filmed having a bucket of ice water poured on their heads and challenging others to do the same.