Ground Zero is a local street fashion outlet founded by popular TV show host Lee Teng. Ground Zero had their grand opening on 28th September. Lee Teng was joined by Taiwanese celebrity/host/singer - Alien Huang aka Xiao Gui at the grand opening ceremony.
With my good friend, Joanne.
Besides carrying the Taiwan's trendiest apparels brands AES and the sporty line of T-Level backpack, Ground Zero has also successfully bought in Korea's well-liked 'SNRD' shades, and Vabene watch from Italy.
All the fans screamed and shouted even before the celebrities arrived.
AES is established in 2OO8 by Taiwanese writer, show-host and singer Huang Hong Sheng aka Xiao Gui. With the mix of heavy metal and street culture influence, AES's designs adapt funky images of skills as their signature.
Their branding of skulls is artistically blended in with chic graphics to project a hip subculture, with style and high-energy characteristics for the hyperactive lifestyles of today's youth.
Posing with photographer, Billy Yuen.
新加坡潮店 “Ground Zero” 将于2013年9月28日于乌节路 SCAPE 商场正式开业。
“Ground Zero” 是由新加坡著名主持人李腾开设的自创品牌，集合亚洲新天王黄鸿升（小鬼）的潮牌 AES，韩国时尚太阳眼睛品牌 SNRD，韩国休闲兼运动背包品牌 T-Level 及意大利时尚手表品牌 Vabene 于一体，打造个性自我的潮流指标品牌。此外“Ground Zero” 也将不定期推出与其它品牌的联名商品。
“Ground Zero” 主张 “从零开始，挑战自我，永不止步” 的品牌精神及理念。创始人李腾说：“零不代表没有，而是指一个新的开始。我们会用挑战自己的精神打造每件产品，力求将最有风格的商品带给每一位潮流发烧友。”
“Ground Zero” 主打时尚与简约风格，以款式多样的T-Shirt，背包，时尚太阳眼镜及手表为主。
“Ground Zero” 每周都会有新款发售，但数量有限。衣服只有20件，帽子最多10顶。为避免市面上出现雷同，重质轻量，力求将个性做到极致。因此潮人们注意不要错过了秒杀抢购的机会。
Love their expressions. It's as if they were communicating through their minds.
Congratulations to Ground Zero!
Ground Zero
2 Orchard Link *SCAPE #02-07, Singapore, Singapore 237978
