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Monday, April 30, 2012

Men's Fashion Week - Reckless Erika

Reckless Ericka consists of a team of 2 – Afton Chen and Louis Koh.
The label encompasses the whole spirit of the co-founders as risk-taking, fun loving and adventurous. Unconventional and off-beat as it sounds, it is in line with the brand’s personality.

The main concept of Reckless Ericka is ‘Euro-centric’. We focus on balancing classic tailoring with edgy use of silhouette and colours, and constructing avant-garde silhouettes with classic details. This infuses edginess and quirkiness into our brand, giving it our very own refreshing identity.