Bigger, bolder and with more carats, the Singapore edition of the global beach festival phenomenon, Fashion Beach Festival, which was held on August 30th 2014 runs over 15 hours of non-stop partying, with an aim to set the record for the most bottles of bubbly consumed in a single day and the debut of the world’s first trilliant cut diamond collection worth $2,000,000.
In the frenzy of fashion markets that satiate the appetites of fashion enthusiasts with endless choices of venues to shop for clothing, Armoire emerges as one not quite similar to the others. While the immense attention to details such as fabric observes a relegation to factors such as pricing and label reputation, Armoire propels to the notion of maintaining the highest standards of fabric quality.
Living by the belief that “Fabric expresses the way you feel and how you want to represent yourself”, Armoire sees fabric not as an inanimate counterpart of a dress, but a voice that projects what you are made of.
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