Lifestyle radio station Power 98FM has become the first radio station in Singapore to launch the use of WhatsApp Messenger. Using the mobile application, Power 98FM offers listeners another platform to communicate and interact with the DJs.
Since the station started the use of WhatsApp one week ago, 80 percent of our listeners have switched from sending SMSes to sending free WhatsApp messages to Power 98FM DJs, hitting over 1000 interactions so far.
Listeners are also encouraged to share their lives and activities with the DJs by sending in photos, videos and conversing LIVE with the DJs on shift.
Ms Shareen Wong, Power 98FM Programme Consultant and veteran radio personality, said: “Most Singaporeans who own a smartphone use WhatsApp. While other radio stations charge listeners a fee to SMS the station, the WhatsApp Messenger allows our listeners to interact with us for free. We want our listeners to get personal and join in the conversation anytime, anywhere.”
Power 98FM is also extending the platform for our client’s campaign. We are currently running a Valentine’s Day campaign ‘The Power of Love’ for SEIKO using Whatsapp and responses have been overwhelming.
“I think WhatsApp is a great channel for listeners like myself to interact with the DJs and participate in the station’s contests. I’m definitely loving it!” said Ms Rozanne Yap, 26, a fitness expert.
Sister Station 88.3Jia FM will also be launching the use of WhatsApp Messenger later in January.
“We are very excited to be the first Chinese station to engage our listeners via WhatsApp. Even before the official launch of Jia’s WhatsApp, listeners have already started messaging us, telling us how happy they are to see us on their WhatsApp list, including listeners from overseas. The bond between JIA listeners and the station is even closer than before! “ said Ms Heng Kae In, 88.3Jia FM Assistant Programme Director.
The All-New Power 98 is a lifestyle English radio station with an exciting line-up of radio personalities such as Jamie Yeo, Hubert Tang, Shareen Wong, Mister Young and Elliott Danker.
Since its revamp in March 2012, the station has used social media platforms to reach out to their target audience, i.e. the emerging affluent, PMEB crowd from 25 to 40 years of age. One example would be the Spicy Strip Down Campaign with the morning show crew, Jamie Yeo, Hubert Tang and Sonja Steinmetz, where they stripped down and lay on a bed of chillis at every milestone on Facebook garnering over 15,000 new likes.
About SAFRA Radio
Established on 6 May 1994, SAFRA Radio manages and operates two radio stations Power 98FM and 88.3Jia FM.
Power 98FM is an English station that plays a variety of songs from the 1980s to today’s hits, Power 98FM strives to offer something different to listeners in terms of music, programmes and a mix of lifestyle content.
The station engages its listeners through on site activities like car decals, movie events and monthly “Hot New Experience” from sushi making to fine dining. Each month, Power 98FM will also send a listener and a partner to an overseas experience under the “Around the World with Power 98FM” campaign. Online engagements include Facebook, Twitter and our very own mobile app and website www.power98.com.sg. Power 98FM is also active in social responsibility. The station participated in the Singapore Kindness Movement, charity car wash with SMU students, hair wash event with Cosmopolitan Magazine (Singapore) to raise funds for women and giving out Christmas Toys for underprivileged children.
88.3Jia FM is the only bilingual music station in Singapore. The station plays both Mandarin and English all-time favorites, ballads from the 80s to current hits. Relaunched in 2007, 88.3Jia FM has since built a strong and loyal following with the 25 to 49-year-olds. The unique blend of 88.3Jia FM caters to the changing lifestyle of Singaporeans who are increasingly conversant in both Mandarin and English.
The station engages its listeners through various activities such as car decal, food tasting, travel and outdoor broadcasts. 88.3Jia FM also engages its listeners online through Facebook, Twitter, Weibo and our very own websitewww.883jia.com.sg.
