Power 98FM – First Singapore Radio Station to launch Whatsapp Messenger

 Lifestyle radio station Power 98FM has become the first radio station in Singapore to launch the use of WhatsApp Messenger. Using the mobile application, Power 98FM offers listeners another platform to communicate and interact with the DJs.

Since the station started the use of WhatsApp one week ago, 80 percent of our listeners have switched from sending SMSes to sending free WhatsApp messages to Power 98FM DJs, hitting  over 1000 interactions so far.

Listeners are also encouraged to share their lives and activities with the DJs by sending in photos, videos and conversing LIVE with the DJs on shift.

Ms Shareen Wong, Power 98FM Programme Consultant and veteran radio personality, said: “Most Singaporeans who own a smartphone use WhatsApp. While other radio stations charge listeners a fee to SMS the station, the WhatsApp Messenger allows our listeners to interact with us for free. We want our listeners to get personal and join in the conversation anytime, anywhere.”

Power 98FM is also extending the platform for our client’s campaign. We are currently running a Valentine’s Day campaign ‘The Power of Love’ for SEIKO using Whatsapp and responses have been overwhelming.

“I think WhatsApp is a great channel for listeners like myself to interact with the DJs and participate in the station’s contests. I’m definitely loving it!” said Ms Rozanne Yap, 26, a fitness expert.

Sister Station 88.3Jia FM will also be launching the use of WhatsApp Messenger later in January. 

“We are very excited to be the first Chinese station to engage our listeners via WhatsApp. Even before the official launch of Jia’s WhatsApp, listeners have already started messaging us, telling us how happy they are to see us on their WhatsApp list, including listeners from overseas. The bond between JIA listeners and the station is even closer than before! “ said Ms Heng Kae In, 88.3Jia FM Assistant Programme Director.

The All-New Power 98 is a lifestyle English radio station with an exciting line-up of radio personalities such as Jamie Yeo, Hubert Tang, Shareen Wong, Mister Young and Elliott Danker.

Since its revamp in March 2012, the station has used social media platforms to reach out to their target audience, i.e. the emerging affluent, PMEB crowd from 25 to 40 years of age.  One example would be the Spicy Strip Down Campaign with the morning show crew, Jamie Yeo, Hubert Tang and Sonja Steinmetz, where they stripped down and lay on a bed of chillis at every milestone on Facebook garnering over 15,000 new likes.

About SAFRA Radio

Established on 6 May 1994, SAFRA Radio manages and operates two radio stations Power 98FM and 88.3Jia FM.

Power 98FM is an English station that plays a variety of songs from the 1980s to today’s hits, Power 98FM strives to offer something different to listeners in terms of music, programmes and a mix of lifestyle content.

The station engages its listeners through on site activities like car decals, movie events and monthly “Hot New Experience” from sushi making to fine dining. Each month, Power 98FM will also send a listener and a partner to an overseas experience under the “Around the World with Power 98FM” campaign. Online engagements include Facebook, Twitter and our very own mobile app and website www.power98.com.sg. Power 98FM is also active in social responsibility. The station participated in the Singapore Kindness Movement, charity car wash with SMU students, hair wash event with Cosmopolitan Magazine (Singapore) to raise funds for women and giving out Christmas Toys for underprivileged children.

88.3Jia FM is the only bilingual music station in Singapore. The station plays both Mandarin and English all-time favorites, ballads from the 80s to current hits. Relaunched in 2007, 88.3Jia FM has since built a strong and loyal following with the 25 to 49-year-olds. The unique blend of 88.3Jia FM caters to the changing lifestyle of Singaporeans who are increasingly conversant in both Mandarin and English.

The station engages its listeners through various activities such as car decal, food tasting, travel and outdoor broadcasts. 88.3Jia FM also engages its listeners online through Facebook, Twitter, Weibo and our very own websitewww.883jia.com.sg.

Let's Chat Up With Guy Tang (Part 1)

There are two parters to Guy Tang's exclusive interview!

1) Do tell us what is/are your profession?

I am a hair stylist in Hollywood, CA 

I love making people feel beautiful and good about themselves by enhancing their beauty with their hair. 

2) Who or what inspired you to work in your field?

My clients inspire me , nothing is more rewarding than to see someone happy because their new look I give them will improve their confidence.

3) What do you consider to be your greatest accomplishment?

I was born and raised in a smaller town in Oklahoma, so my greatest achievement is when I moved to Hollywood to pursue my dreams to do high fashion hair in the heart of the stars.

4) Who was your role model as a child and how did that help in being who you are today?

My biggest role model has to be myself because I survive some of my greatest battles living most of my life in Oklahoma, a place that is still plague with racism and homophobia. I had to to come into my own. 

5)  Are your parents supportive of what you are doing?

My parents love me and fully support my success, they love to see how successful I have been but I always want to grow more, I don't ever settle for less.

6) What are your guilty pleasures food wise?

I love candy and chocolate. I am obsessed with fried foods but I try to eat healthy.

7) What beauty tips do you swear by?

I must say I have been obsessed with my BB cream for my face.. it really evens out my skin tone.

8) How do you keep up with the latest style trends?

I create the latest trends for hair when I get bored , I love to see fashion evolve .

9) Tell us three things we don't know about you?

3 things you should know about me is I am extremely passionate, driven, and super sensitive.

10) What do you envision yourself doing when you turn 50?

I see myself as a brand in the beauty industry.

...

Guy Tang is a very sweet guy to have let me have this interview with him. But its not over yet.

Stay tune for part 2.

Afternoon Tea @ Secret Recipe

Rapper Nicki Minaj Joked on Fighting with Mariah Carey

However, it appears that Nicki is feistier than Mariah after she joked that she would be prepared to use "whatever weapon is handy" if she got into another fight with Mariah.

Appearing on Jimmy Kimmel's show, the 'Pound The Alarm' talked of her feud with Mariah as she told the host: "I never fight with fists."

HOT Interview Coming Through!

Guy Tang is a DestinAsian Asian Model, Go Go Dancer and  Hair Stylist.

And you're going to catch him in an exclusive interview only at IssacRitz.Com.

Stay tune!

My Family

I love these guys to bits! They are like my own family!

Inspirations

This soundtrack gives me alot of inspirations!

Check-In Participants

The participants for Check-In organized by SgRainbow were at FCC (Free Community Church) yesterday as it was one of the many stops the participants had to go.

Many thanks to Garnier and iN988.Com!

Sponsoring SgRainbow for Their Check-In Activities!

IssacRitz.Com is sponsoring Garnier facial products and iN988 Internet Live Station's Calendars to the participants of Check In, Sg Rainbow.

Thank you Garnier and iN988 Live Broadcast Internet Station for the cool facial products and calendars to the participants for Check In!

Amanda Seyfried on her daring porn star role in Lovelace

Amanda Seyfried said she wasn't shy about stripping off for her new movie Lovelace.

The star bares all in her upcoming film Lovelace, and although she found the thought of being half-naked a 'little strange', she and her co-star Peter Sarsgaard weren't fazed by the amount of nudity in the feature.

She portrays tragic Deep Throat porn star Linda Lovelace in the movie.

Meet-Up With Zhou Chongqing Dennis

Finally after six years, I met him in person again! I was elated to see Zhou Chongqing again! And if you don't know who he is, he acted as Auntie Lucy often.

Time No Enough Leading Actor: Ketsu Ian

Movie Premiere - Time No Enough

No matter rich or poor, young or old, everyone has exactly 24 hours a day. 

Nowadays, wherever we go, we hear people lamenting "time no enough"! "Time No Enough" is inspired by modern day situations where everyone, from the very young to the aged, faces the problem of having not enough time in life to do the things they hope to do. The social drama film follows three college boys struggling with youth-oriented problems, who go on a journey of self-discovery in an attempt to become better men.

My favorite actor, NICK SHEN!

Ketsu Ian signing autograph. He wore a very cool jacket from SpunkPunkFunk!