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Wednesday, January 7, 2015

The Star Vista marks Singapore’s 50th birthday with community-engagement music initiative - Project Celebrate


The Star Vista, the first major mall in Buona Vista, is celebrating Singapore’s 50th birthday with a community-engagement music initiative, Project Celebrate. Organised in collaboration with Singapore Polytechnic (SP), the project seeks to bring the community around The Star Vista – comprising students, residents, the One-North working population, shoppers and tenants – and beyond to come together to commemorate the landmark event through a song.



The song at the heart of Project Celebrate is an original composition titled You & Me, written by Scarlet Avenue, an up-and-coming local band comprising two brothers (Amos and Adam Ang) who is signed to United Records. The song will be launched in mid January and will be made available on The Star Vista’s website (www.thestarvista.com) and Facebook page (www.facebook.com/thestarvista)



In March, the public will be invited to take part in Project Celebrate by adding their vocals to the acapella version of this song. They can record their vocals in a specially-constructed recording studio located at The Star Vista’s Star Plaza by students from SP’s School of Digital Media & Infocomm Technology.  


The students will also film the recording process and will put together a music video of the participants singing the song.  When completed, the song and music video will be made available on broadcast and social media platforms.


“The Star Vista is a chill-out, lifestyle mall which has been actively engaging the community with different types of activities, ranging from free weekly exercise sessions (Kickboxing Monday, Zumba Tuesday and Yoga Thursday) to animal welfare adoption drive.  As a gathering place for the community, The Star Vista is excited to bring the community together to mark the nation’s golden jubilee.  The end result of Project Celebrate in the form of a music video featuring people from all walks of life will be an expression of love for Singapore from the public. We want everybody, regardless of whether they think they can sing, to be a part of Project Celebrate,” said Ms Elsie Goh, Centre Manager, The Star Vista.



“We are proud that the students from different courses of Singapore Polytechnic are able to lend their talents to undertake Project Celebrate. This will be a showcase to the world of what they are all capable of,” said Christian James Sethmohan, Course Chair for Diploma in Visual effects and Motion Graphics, Singapore Polytechnic.



 “We are thrilled to be able to pen a song for this monumental occasion. And to have the public record our song is such an honour. We can’t wait for that to happen,” said Amos Ang of Scarlet Avenue.

Details of the song’s recording by the public shall be released closer to the date via The Star Vista’s website and Facebook page.

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