NESCAFÉ®, Singapore’s no.1 coffee brand is celebrating 75 years of heritage, quality and coffee
expertise. To celebrate, we have invited Lee Byung Hun to be NESCAFÉ® Singapore’s brand ambassador!
NESCAFÉ®’s new campaign visuals and television commercial features Lee. Well known for his role
as Storm Shadow in G.I Joe movies, the usual cool and manly Lee shows his warm and cheerful side.
Looking bored at the start of the video with his friends engrossed in their smartphones and tablets,
he decides to turn things around by making a cuppa NESCAFÉ® coffee for all of them and by doing so, creating conversation and laughter instead. The advertisement then ends off with the slogan “There’s one for everyone,” highlighting the different coffee flavours NESCAFÉ® has to offer.
Today, 5500 cups of NESCAFÉ® coffee are consumed every second with different varieties catering to different tastes and preferences around the globe! Find them at www.facebook.com/NescafeSingapore for the latest in the world of coffee, events and promotions.
Heartthrob and king of Korean dramas Lee Byung Hun is no stranger to acting. Since the start of his
career in 1991, Lee has starred in over 20 dramas and 27 movies. He is best known for his award winning
performances in “Masquerade,” and “Gwanghae: The Man who became the King,” sweeping television
viewership and smashing box office records. Lee has also won numerous awards, with the most recent
Best Actor accolade at the Baeksang Arts Awards. He also made his Hollywood debut in 2009, G.I. Joe,
The Rise of Cobra. His third Hollywood film “Red 2” will open in Singapore 2 August 2013.
In RED 2, the high-octane action-comedy sequel to the worldwide sleeper hit, retired black-ops CIA
agent Frank Moses reunites his unlikely team of elite operatives for a global quest to track down a
missing portable nuclear device. To succeed, they’ll need to survive an army of relentless assassins,
ruthless terrorists and power-crazed government officials, all eager to get their hands on the nextgeneration weapon. The mission takes Frank and his motley crew to Paris, London and Moscow.
Outgunned and outmanned, they have only their cunning wits, their old-school skills, and each
other to rely on as they try to save the world—and stay alive in the process. Stars Bruce Willis, John
Malkovich, Mary-Louise Parker, Anthony Hopkins, Helen Mirren, Catherine Zeta-Jones, Lee ByungHun, Brian Cox, Neal McDonough.
and don't forget to check out LEE byung hun's Nescafe TVC.
